While you might think job applications are bringing in potential staff, they could also be doing the opposite and turning people away.
Among these could be the perfect person for your vacancy.
For a job seeker who is applying for numerous roles, the application process can become difficult and frustrating very fast.
As an employer, you need to make sure your application process is one that brings in the best candidates for the role.
Here’s how your job application could be losing you applicants, and how to resolve it.
If the application itself takes someone two hours to complete, it makes it difficult for people already working, or who have any other commitments. Make the application clear and concise, really getting to the matter of what the role involves, and the type of person you’re looking for.
If the application has multiple avenues to it and it becomes a confusing mind map of questions and tests, you will lose people halfway. Keep the application simple. If you need to assess a person’s skills, you could break it into a secondary interview or a trial.
If the wait for more interviews or a decision takes too long, they may have found other work in that time. It is good to have different steps to an interview, but keep them engaged.
Using platforms that aren’t mobile-friendly is a sure way to lose applicants. Most job seekers are doing their search on their mobiles, maybe while they are travelling to their current job. Use a mobile-friendly site, or job seeking app like Found.
Particularly if you have more than one step to your interview process, you need to give them a reason to keep going. Make it clear why they should put in the time and effort for that extra interview with your business.
Overall, it is important to focus on the structure of your job application. You not only risk losing perfect candidates, but also risk losing them halfway through to other companies.
You should have a clear format when creating your adverts, with a clear and interesting job description, but then you also need to follow this up with a simple, manageable process.