Job advertising is important because it ensures you get a good selection of applicants for your roles.
Employers spend so much of their time re-recruiting because they haven’t reached the right people in the first place.
Here are some tips on how to make sure your job advertising is reaching the right candidates:
Don’t overcomplicate your job advert with confusing words or titles. If a job seeker is unable to really work out what their role will be, they will likely pass over it.
Include the skills you want to fit this role. If you need someone good at typing, or good at latte art, put this in the description. Without this you run the risk of attracting the wrong candidates and wasting time sorting through resumes of people who are not right for the job.
Make sure you advertise your role in the right place. Your average job seeker isn’t looking for work in the newspaper pages anymore. Most people are using their phones for everything, so it is important to put your ad on a mobile-friendly platform and reach as many people as you can.
Once you have picked the platform, take into account how it looks. Use their design to make your advert stand out. For instance, if you can include a cover photo and a profile photo, make sure they work together.
Ask yourself what benefits you offer employees that make your company stand out above the rest. This can be anything from generous sick leave, to fun perks such as table tennis in the office.
Be sure to target your job adverts and get the right applicants. The wrong job advertising could result in you not reaching the right amount or the right quality of candidates, leading to a longer time to hire and more costs.